Our Team

A man and woman standing on a sidewalk with brown hair and smiling. The man is wearing a white shirt and gray pants, and the woman is wearing a sleeveless checkered dress and beige heels. They are crossing their arms and standing under the shade of trees with a building, trees, and a bench in the background.

At Ashwood Financial Partners, we combine expertise with passion to deliver you best-in-class investment management and client experience.

Meet Our Team

A man in a white shirt and gray pants sitting on a black bench, laughing, outdoors with green foliage and a wire fence behind him.

Ashby W. Price, CFA, AIF®, CRPS

Owner/Founder

As a CFA charterholder, Ashby must abide by the CFA Institute Code of Ethics and Standards of Professional Conduct. Based on this Code, Ashby must:

Act with integrity, competence, diligence, respect, and in an ethical manner with clients and prospective clients.
Place the integrity of the investment profession and the interests of clients above his own personal interests.

Certifications and licenses

CFA charterholder Why hire a CFA charterholder?
Accredited Investment Fiduciary
Chartered Retirement Plans Specialist
Certified Plan Fiduciary Advisor
FINRA Series 7, 63, 65, 86, and 87 licensed
Life, Annuities, and Health Insurance Licensed

E-mail Ashby

A woman in a black and white checkered sleeveless dress sitting on a black metal bench surrounded by greenery and a wire fence.

Kelsey L. Daugherty

Senior Advisor

Kelsey’s role is centered on providing personalized guidance and support to our clients as they navigate their financial journeys. She works with clients to create tailored financial plans and is committed to helping clients achieve their financial goals with customized strategies and expert insights.

Kelsey began her career at Goldman Sachs as a Private Wealth Advisor where she worked with ultra-high net worth families and institutions. She went to the College of William and Mary for her undergraduate degree and obtained her MBA from Southern Methodist University in Dallas, Texas.

Kelsey actively engages in philanthropic efforts and is a member of the Board of Directors of RVA757 Connects, and serves on the Young Professionals Board at Fit4Kids. She also loves being a coach with Kids on the Move, a 10k training club for middle school students throughout Richmond. In her free time, Kelsey loves spending time on the James River, paddle boarding and kayaking with her dog, Ranger.

E-mail Kelsey